Monday, May 30, 2011

Team Member, Prepaid Retentions at Airtel


Job Code: 5019
1. Job Purpose
  • To provide and effectively support the drive, monitoring and delivery of prepaid revenue earning customer base targets for the business by maximizing customer retentions and leveraging all consumer insights for increasing customer life cycle on network.
2. Key Accountabilities
Expected End Results (“WHAT”)
 
Supporting Activities (“HOW”)
Deliver prepaid REC base
  • Managing the active prepaid subscriber base with the objective of enhancing the customer life on network
  • Provide dashboards to manage the various customer age on network buckets so as to minimize flow of customers into the inactive bucket
  • Drive win backs from the inactive base 
  • Provide dash boards to monitor and improve new customer gross additions to revenue earning customer conversions by monitoring and controlling the quality of gross ads
  • Special focus on retention of high value prepaid subscribers
Product Management
  • Implement voice usage enhancing & retention products based on consumer behavior analytics with a view to:
o    Creating new usage opportunities as well as enhance existing usage behavior across different consumer segments
o    Minimize REC loss , maximize REC win backs , increase AON of the customer across different consumer segments
  • Effective liaising across BI, Finance, IT, Network, CSD, regulatory to launch and track new products.
1.            Analysis and review
  • Provide timely and accurate reports to enable tracking and review of all key voice usage/REC impacting/driving/ enhancing indicators
  • Provide daily/Weekly/monthly dashboard
  • Periodical review and course correction to correct/ resolve/ leverage opportunities for revenue and REC growth within the prepaid base
3. Dimensions
Financial Dimensions
  • REC base absolute nos.
  • % REC base to total system base
  • REC net ads
  • System Churn %, Value churn %
  • HNI REC loss/ HNI churn
  • REC win back %
  • REC loss %
Other Dimensions
  • No. of direct reports: 1
  • Total Staff Strength:+/- 1
  • Subscriber base 16M plus
 
4. Skills & Knowledge
Educational Qualifications & Functional / Technical Skills
  • Bachelors in Computer Science or Engineering 
  • Masters in Business Administration would be preferred additional qualification
 
Relevant Experience
  • Mandatory Requirement: Working knowledge of SQL
  •  Minimum of 3 years of work experience
  • Sound understanding of prepaid billing systems/ products/ revenue planning and management
  • Sound knowledge of prepaid telecom workflows to ensure effective development of financial and product business cases, review and management of products
  • Understanding and experience in Telecom consumer analytics and how to apply the same in product development
Other requirements (Behavioral etc.)
  • Strong numeric ability
  • Surveys, research and trending skills
  • Strong analytical skills able to draw conclusions from data, management information and trends 
  • Assertive and clarity of thought
  • High levels of commitment
  • Innovation
  • Strong technical aptitude & IT savvy
  • Strong communication skills: written and oral
  • Good interpersonal skills
  • Teamwork & Collaboration with stakeholder
  • Aggressive goal getter APPLY NOW

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